Rethinking Philanthropy in a Changing World
posted by HLA_admin - 03/02/18

A recent article by Tim Ebner in Associations Now explores the idea that as the world changes, so do the elements that encourage a donor to give. The author suggests that these trends are leading to a “philanthropy rethink.” 
“We’re talking much more about impact than ever before,” says Lori Gusdorf, executive VP of the AFP Foundation. She says that many Association Foundations are taking cues from well-established nonprofits that are shifting their fundraising models to leverage “impact-investment-style giving.” 
“These days we’re seeing a shift in (corporate) donors that want to engage with charitable entities whose mission is in alignment with business objectives.”
The article also suggests that the traditional 80/20 rule of fundraising campaigns isn’t the rule anymore. “The donor pyramid is becoming much more vertical than it is flat,” suggests one expert. These days, “80% of your support may come from just 20 donors.” 
Another game changer is the new tech driven trends such as crowdfunding campaigns and peer-to-peer fundraising. These mechanisms make it possible to tap into high-volume, small amount donations, and are a great way to engage millennials. Millennials have surpassed baby boomers in numbers, and are set to inherit the largest transfer of intergenerational wealth in history. 
Read more . . .

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