Successful Peer-to-Peer Fundraising
posted by HLA_admin - 08/31/18

According to an article in Forbes by David Hessekiel, peer-to-peer fundraising is becoming for efficient and engaging more donors than ever before.
Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations. It has long been dominated by a handful of large national health charities such as the American Cancer Society and Susan G. Komen for the Cure, which coordinate massive walks in hundreds of cities. But a new survey of the 30-largest U.S. peer-to-peer fundraising campaigns reveals a huge shift in the way nonprofits are staging these programs.
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