News and Research

Welcome to the Hillary Lyons News and Research resource area. Periodically, we like to post interesting white papers or research that pertains to health care philanthropy and trends within our sector. Please feel free to contact us if you would like to contribute to this section.

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Is Your Organization Missing Out on a Potential ?Pot of Gold??

Joe Garecht in the FundraisingAuthority believes that most non-profits focus on finding new donors and keeping their tactical fundraising (appeals, etc.) running smoothly, but often undervalue the potential of a few “pots of gold”:
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Wealthy Donors Share 5 Things You Should Know. . .

A recent article in the Chronicle of Philanthropy by Maria Di Mento shares some insights into "what wealthy donors want." 
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How to Start a Conversation About Legacy Giving

Legacy giving can be an important source of income for charities. Too important to leave to chance, says Rob Cope in CharityChoice. “And as we all know - if you don’t ask, you don’t get.”
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Start Preparing Now for A Great Year-End Appeal

Organizations, large and small, should capitalize on the Season of Giving, says Tanya Fitzgerald in npENGAGE. 
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Charitable Giving Up 4.3% Compared to 2016

The indicators are good for the philanthropy sector - reports Andy Segedin in the NonProfit Times. Andy cites the Blackbaud Index, which measures giving in three-month increments and compares it to the same period the prior year.
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The Top Reasons Donors Give Monthly

So what really incentivizes donors to give a monthly recurring gift?  Author Erica Waasdorp shares some of her insights in a recent article in NonProfitPRO. 
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How to Promote Giving Among Volunteers

Research shows that two-thirds of volunteers make their charitable gifts to the organizations where they volunteer.  Even more impressive, says and article in Bloomerang, is that volunteers tend to give almost twice as much to charities as non-volunteers do.
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Tips for Approaching the Wealthiest People in Your Town

A recent article in nonprofitpro discusses some interesting approaches you might take when you would like to get a very wealthy member of your community involved with you but your organization has never received a gift from her or her family (and you have no connection through your own board members.)
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How to Delight Your Donors

Better than simply communicating with your donors is the goal of “delighting them” says Tina Jepson in a recent article in causevox.
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Words That Tap Into the Psychology of Giving

A recent article in Classy blog by Elizabeth Chung shares some of the author’s insights into donor motivations. Chung references the “psychology of giving” espoused by expert Jen Shang, one of the first “philanthropic psychologists.” 
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